Being in the industry for about 10+ years, I feel improving attribution has been talked about for years, yet minimal progress has been made. This was evident in hearing some of the soundbytes in last week’s IAB Performance Committee meeting.

In order to truly personalize creative, and connect with consumers in a 1:1 fashion, advertisers and publishers must be able to have advanced, custom, and holistic reporting to understand what is/is not resonating with their audience. To address this, Flite recently rolled out Key Metrics and Global Variables.

Marketing budgets consist primarily of production and distribution costs. Spend too much on production, and you’ll produce a wonderful advertisement that nobody sees. Spend too much on distribution, and you’ve got a lackluster campaign that fails to deliver, and possibly even damages your brand’s reputation. What’s a marketer to do?

Digital shopping is changing the way millions of consumers shop for clothes, and there is no change of that in sight. This is creating a divide between luxury brands and millennials, as the device-savvy shoppers are focused on sites that offer style, mixed with reasonable pricing, and convenience.

Flite conducted a survey to provide fashion advertisers with insights on the habits & attitudes of today's digital fashion consumers, so campaigns can be tailored effectively. 

Publishers and advertisers are constantly seeking new ways to offer readers engaging and less-interruptive experiences with native/branded content. 

Some, including The New York Times, are experimenting with different ad formats and sizes like the Immersion Unit developed by Flite. The New York Times started using Immersion Units late last year and the format has quickly evolved as a go-to format that the Times has incorporated into premium ad offerings. 

The units are designed to deliver content-rich native experiences with non-standard ad sizes. These in-stream ad units are helping publishers increase engagement rates and making advertisers see the merit in leveraging a CMP like Flite.