Being in the industry for about 10+ years, I feel improving attribution has been talked about for years, yet minimal progress has been made. This was evident in hearing some of the soundbytes in last week’s IAB Performance Committee meeting.
Viewing entries tagged
digital advertising
In order to truly personalize creative, and connect with consumers in a 1:1 fashion, advertisers and publishers must be able to have advanced, custom, and holistic reporting to understand what is/is not resonating with their audience. To address this, Flite recently rolled out Key Metrics and Global Variables.
Marketing budgets consist primarily of production and distribution costs. Spend too much on production, and you’ll produce a wonderful advertisement that nobody sees. Spend too much on distribution, and you’ve got a lackluster campaign that fails to deliver, and possibly even damages your brand’s reputation. What’s a marketer to do?
Digital shopping is changing the way millions of consumers shop for clothes, and there is no change of that in sight. This is creating a divide between luxury brands and millennials, as the device-savvy shoppers are focused on sites that offer style, mixed with reasonable pricing, and convenience.
Flite conducted a survey to provide fashion advertisers with insights on the habits & attitudes of today's digital fashion consumers, so campaigns can be tailored effectively.
Publishers and advertisers are constantly seeking new ways to offer readers engaging and less-interruptive experiences with native/branded content.
Some, including The New York Times, are experimenting with different ad formats and sizes like the Immersion Unit developed by Flite. The New York Times started using Immersion Units late last year and the format has quickly evolved as a go-to format that the Times has incorporated into premium ad offerings.
The units are designed to deliver content-rich native experiences with non-standard ad sizes. These in-stream ad units are helping publishers increase engagement rates and making advertisers see the merit in leveraging a CMP like Flite.
“How was the weather while I was away?”, I asked my wife upon arriving at La Guardia after a business trip in early May.
“Horrible. It rained every day,” she replied.
Of course, as a self-confessed weather junkie, I knew exactly what the weather had brought. In fact, I had observed that exactly 0.82” of rain had fallen across four days in my absence – not an insignificant amount, but rather ho-hum for Northeast springtime standards.
Would you ever want to receive only a percentage of something you paid for? Of course not. This is precisely why the concept of “video viewability” has been of great interest to brand advertisers, publishers, and agencies, over the course of the past several years.
With the rise of digital video advertising, followed shortly thereafter by the rise of the “bad actors” of the digital ecosystem – ad fraudsters, bots, suspicious traffic, and malware – viewability has become an important metric when analyzing inventory, as well as when analyzing campaign performance.
Amidst the global fanfare of Euro 2016, people from all over Europe filling the streets to catch a glimpse of the match on the big screens, or cramming into bars to cheer on their nation, a not-so-small tech conference took place. And this was no ordinary industry event. Paris has quickly become a hub for tech companies and Viva Technology Startup Connect reflected that.
It’s been some time since we showcased how to build one of the many beautiful and engaging Flite ad products. Well, today you’re in luck. We're going to build a Video Mosaic ad in 3 minutes or less.
The Cannes Lions International Festival of Creativity brought together everyone and anyone who is either a decision-maker, an influencer, or a trailblazer in the industry. It has been said not being there is a louder statement than being there, and it is so true. The festival attracts advertising agencies, brands, media companies and platforms alike. Once you look past the yachts, parties, and epic scenery, the center of the event is around creative, but now data and media have joined that party.
The IAB’s recent report on digital video’s explosive growth was the veritable symphony to the chorus that we’ve all been hearing from the industry the past two or three years. All the facts are there. Digital video is white-hot and everyone — publishers, brands, agencies, and yes, consumers — want it. But how do we properly measure it? Ah, the $100,000 question.
Last week, Flite sponsored the BrandU conference in New York. This is a relatively-new conference, run by Bonin Bough, with the purpose being to provide mid and high-level brand managers and agency reps the tools to further their career while educating them on the latest technologies. And companies like Flite offer new solutions to challenges that these budding marketers are facing on a daily basis.
With these types of conferences there are always many lessons to be learned. One of the major highlights was a fireside chat between Bonin and Shingy. For those of you not familiar with Shingy, he is a well-known digital media trend spotter, and definitely worth watching some of his videos. Below are the three key takeaways from the two-day event.
School is almost back in session and marketers and publishers are responsible for personalizing the shopping experience, both online and in-store, for a variety of audiences. And like every other seasonal event, digital advertising is the featured platform for personalized campaign messages to be served to students and parents alike.
For anyone that has been in advertising for more than five minutes knows that digital video is the end all and video on mobile must be a part of every digital strategy.
While all of that is true, and the results support those notions, monetizing video can be a tougher nut to crack, especially when you look at some of the revenue shares.
WeatherAlpha’s mission is to provide a one-stop-shop for a wide range of weather-related data. We provide expert consultation for how weather data can be applied to marketing campaigns and makes it simple and actionable across the digital landscape. understand the impact of weather on their businesses and gain a competitive advantage. Anyone who has ever had a flight delayed or tracked prices in the produce aisle can attest to the impact of weather on both large companies and individual consumers.
How would you define a good ad? Do you think about the tension between user experiences that audiences seek and the experiences that advertisers put in front of them? And what role does design and adtech play in enhancing these experiences? Last night, Flite and The New York Times joined forces to have an intimate knowledge-sharing session on these types of questions.
Hosted in the lovely New York Times space in Manhattan, the two companies brought together a seasoned panel, and over 75 brand marketers, creatives, and media folks to discuss creating compelling digital brand experiences on the most important screen – mobile.
Last time we mentioned to be on the lookout for future tutorials on how to create an ad in Flite in 3 minutes. For those of you that missed our last post, we will walk through how to build a particular type of ad in Flite. Well today we're going to create a Video Scroll Reveal ad!
A wise man once said that the safest way to store date and time values in MySQL is to store Unix timestamps in an unsigned INT column. I agree with Baron, but most of us have to deal with DATE, DATETIME, and/or TIMESTAMP values sometimes, and it’s often useful to know how to convert values from one time zone to another.
According to a recent AdWeek article, NBC has already racked in over $1B in ad sales for the 2016 games in Rio. And digital ad sales are anticipated to increase by over 50%.* Such a large sales increase reinforces the need for personalized, effective, and efficient advertising during major sporting events. The brands who are succeeding during the 2016 Summer Olympics have already adopted an branding + performance advertising approach.
In our previous post, we introduced programmatic creative as the use of data and automation to bring precision, speed, and scale to the creative process. Here, we introduce the Creative Management Platform (CMP) as the vehicle (or set of instruments) for which marketers and creatives can use in collaboration to create and deliver smarter digital ad campaigns.