Viewing entries by
George Penston
We’re excited to announce the launch of Flite Ad Products. Flite Ad Products are advertising experiences designed to help achieve specific goals. Flite Ad Products are intended to inspire creativity within our customers and can be customized to every brand’s look and feel.
Adobe Flash is having a rough month.
Amazon said this week that starting in September, it will no longer accept Flash ads on Amazon.com or on Amazon Advertising Platform, which lets advertisers target Amazon Shoppers on Amazon’s sites and across the Web.
Forget trying to keep up with all the changes that occurred in Internet marketing this past year. It would take you until this time next year just to list them. So instead of taking up a lot of unnecessary and valuable time, the latest infographic from MDG Advertising quickly details the content trends you most need to know about.
Type is an integral part of an ad. Just as creative content and stunning visual can engage the viewer, a crisp typeface has the potential to drive the overall brand experience and resonance of an ad.
We’re therefore excited to announce our partnership with Monotype, a leading provider of typefaces, technology and expertise for creative applications and consumer devices
We're big advocates of native advertising. Native is one of our three company pillars, alongside Programmatic and Mobile—we believe it's these three trends that are driving the future of the digital advertising landscape. Native ads are increasingly becoming the preferred standard for publishers, brands, and consumers. Findings show they lead to increased purchase intent and brand loyalty as compared to banner ads, while also improving the consumer ad experience.
More people than ever are using their mobile devices, instead of their computers, to search the web. The shift comes from more people having access to smart devices and the accessibility and convenience of searching, sharing, and gaming while on the go. Cellphone users currently look at their phones upwards of 150 times a day, a number that is only anticipated to increase as mobile technology becomes more advanced. Knowing this, every single glance a mobile user makes at his or her screen is an opportunity for your business to capitalize.
It’s a stance we’ve taken for years—don’t get too caught up in the clickthrough rate. Sure, CTR has traditionally been the go-to metric for display ads; we see it all the time when we’re asked to provide Flite’s average clickthrough in meetings. I was recently involved in reviewing Flite’s latest benchmarks, and we debated whether we should even include CTR for this and future versions. We ultimately decided we would, but agreed that when we circulate these numbers, we make clear to our customers that clickthrough is not the metric to get stuck on.
It was predicted that 2014 would be the year “content marketing would finally grow up.” That it would shift away from its status as a trendy yet suspect tool for the marketing dilettante, and towards becoming a credible, effective, and sophisticated discipline for the savvy, experienced CMO.
Last week, I read about a new Beats ad featuring an abundance of celebrities, Julia Louis-Dreyfus being chosen as the new face of Old Navy, and Victoria’s Secret using the starpower of Taylor Swift to encourage sales. Which got me thinking about the marriage of brand and celebrity—probably the strongest and longest-lasting marriage that Hollywood has seen. Celebrity endorsements have been around for decades and as we can see from my experience last week, they’re not going anywhere.
The TV landscape is changing. With the advent of digital came the question, “Is this the end of cable television?” Until now, the answer has been no, but the television industry has not been immune to change, as viewers increasingly shift to a range of video on demand services, including Netflix, Comcast Xfinity, and most recently, an unbundled HBO.
As TV adapts to new developments in technology and shifting user preferences, so does the realm of television advertising. TV advertising has been a hot topic in the news recently, with much buzz on the shifting distribution of advertising dollars towards digital and projections about what holds for the industry’s future. In this evolving space, there are a couple key trends to be familiar with.
It’s November, which means for retail, the countdown to the holidays is now in full swing. Soon enough, we can expect to see red and green decorations down every aisle of the stores we frequent, Christmas carols playing in the background, and an influx of holiday promotions nudged, often shoved, our way.
Remember when Internet advertising consisted of pop-ups and banner ads promising prizes to the 1,000,000th visitor? Or guaranteeing that if you managed to smash the fly, you would receive a free iPod? I think we can all agree it’s a good thing those days are over.
Today, Internet advertising takes many forms, but chief among them is collection of ads associated with a remarkable little thing called a “remarketing pixel.” By embedding the remarketing pixel—a creative little piece of code that acts as an advertising multi-tool—into their website, webmasters can gain access to an array of new tricks.
It’s Week 3 in our showcase of Flite’s take on native, which means it’s time to reveal our final feature in this series (yes, we know you’re excited). During Week 1 we talked about our newly responsive functionality, and last week we discussed Style Inheritance. This week we’re pleased to present Datastream.
We revealed last week our new responsive ads feature, and we’ve received a great reaction from you since.
This week, we’re hoping for the same. Today’s second post in our three-part series on Flite’s take on native is on Style Inheritance.
A couple weeks ago, we published The Five W’s of Responsive Web Design—a crash course on what you need to know about this key trend—and also promised an update on what Flite is doing in this space.
Well, I’m pleased to inform you that the day has come. We’ve focused a lot of time and energy into building responsive functionality for the Flite Design Studio, as part of our larger native advertising strategy—and now we’re excited to reveal what we’ve put together.
When we began building Flite Design Studio, our goal was to make it a perfect extension point for designers who live in creative tools, such as Adobe Photoshop and Illustrator. One of the key features of Design Studio is that it’s web-based, but we’ve always felt it important to make it feel familiar as installed desktop software. And thinking of creative ways to help designers transition from their static Photoshop comps to layered, interactive Flite ads that made use of our live components has been something we’ve been keen on from the beginning. So we asked ourselves how we could best integrate our designers’ creative work and workflows in Adobe Photoshop and translate them over to Flite Design Studio.
I’ve recently written a number of posts on mobile’s increasingly significant role in the way the world operates—in commerce, advertising, and the list goes on. And with the advent of mobile has come an ushering in of new behaviors and trends. One such trend is a movement in web design, which is now focused on becoming “responsive.”
I remember when I got my first cellphone, about ten years ago. It was capable of not much more than phone calls and text messages—and of course, Snake.
Fast forward to today—how things have changed. Today, we are in the golden age of mobile. Mobile technology is everywhere, and its functionality is ever-increasing. (With the exception of Snake, which seems to have disappeared off the map.)
As the old adage goes, two minds are better than one. Now I generally agree with this saying, but when two minds become four become eight and input is overflowing left and right, things can get out of hand.
Feature creep, a result of too many features being added to a product, is an unfortunate byproduct of excess input. It's also probably one of the most fundamental challenges for a product designer or product manager to contend with.
You’re on your cell phone, navigating through your favorite app, when a banner ad pops up. You try to click the *Close* icon in the corner, but you can’t quite make out where your fingertip lands on the screen. Instead, you seem to have launched your mobile browser as it loads the website for an online shoe store.
![The State of the Internet 2015: Content Trends [Infographic]](http://static1.squarespace.com/static/553d24cce4b0daf2cc3cd117/553f100de4b066da616570e2/55e48e35e4b074e4d50b343c/1441047116191/)
