Being in the industry for about 10+ years, I feel improving attribution has been talked about for years, yet minimal progress has been made. This was evident in hearing some of the soundbytes in last week’s IAB Performance Committee meeting.
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In order to truly personalize creative, and connect with consumers in a 1:1 fashion, advertisers and publishers must be able to have advanced, custom, and holistic reporting to understand what is/is not resonating with their audience. To address this, Flite recently rolled out Key Metrics and Global Variables.
Marketing budgets consist primarily of production and distribution costs. Spend too much on production, and you’ll produce a wonderful advertisement that nobody sees. Spend too much on distribution, and you’ve got a lackluster campaign that fails to deliver, and possibly even damages your brand’s reputation. What’s a marketer to do?
It’s been some time since we showcased how to build one of the many beautiful and engaging Flite ad products. Well, today you’re in luck. We're going to build a Video Mosaic ad in 3 minutes or less.
The advertising community is buzzing with anticipation as Google begins indexing Accelerated Mobile Pages (AMP) in its search results. The AMP Project is an open source initiative started by Google in an effort to improve consumer mobile experiences. It does this by offering a modified library of HTML and JavaScript as well as content caching optimized for mobile environments.
In recent weeks, we have seen increased scrutiny over the future of Adobe Flash particularly in the advertising community. Most notably, Chrome and Firefox have pre-emptively blocked Flash components in an effort to improve consumer experience.
When we began building Flite Design Studio, our goal was to make it a perfect extension point for designers who live in creative tools, such as Adobe Photoshop and Illustrator. One of the key features of Design Studio is that it’s web-based, but we’ve always felt it important to make it feel familiar as installed desktop software. And thinking of creative ways to help designers transition from their static Photoshop comps to layered, interactive Flite ads that made use of our live components has been something we’ve been keen on from the beginning. So we asked ourselves how we could best integrate our designers’ creative work and workflows in Adobe Photoshop and translate them over to Flite Design Studio.
Coming from an agency background, I've witnessed firsthand how difficult it can be to execute on a complex digital ad campaign.
A typical media plan might include over fifty ad placements, running on various properties, in different sizes, with multiple creatives. Trafficking was never a simple process, but as ad technologies have evolved, the workflow has become even messier. Juggling between a media plan, trafficking sheets, and other campaign information in your emails is frustrating and leaves plenty of room for human error.
That’s why I was thrilled last week to announce the general release of Campaign Studio. This is a tool for ad ops, analysts and media planners. It’s the product of a lot interviews and hard thinking to answer the question, “How can we make ad trafficking better?”
As a Product Manager here at Flite, my role is focused on reporting, data, and analytics in our platform. I wanted to let you in on the “Easter eggs” -- useful tips that you may not know of yet -- that I’ve found useful working in the Flite platform.
These “Easter eggs” won’t be secret codes or special powers that you’d normally find in video games, but they will arm you with features to help you take full advantage of our platform.
Let’s get this Easter egg hunt started!
1. Layer Reporting
Layer Reporting can be found on the Placement Overview page in the Measure module of a single ad.
By unlocking this feature a user will be given the ability to analyze various layer structure elements of an ad. The data will be broken out in a tabular format with options to pivot the data in 3 different views. Uncover an additional feature by clicking on the Preview button which opens the ad in a floating window. As the user hovers over the ad the interactions on that layer are highlighted in the table behind the Preview.
What does it mean to be the world's leading software-as-a-service ad platform?
Check out this 90 second video, and find out how Flite empowers ad innovation at scale.
Flite Ad Studio now contains starter templates for IAB Rising Star display ad units.
Widely touted as the next generation of interactive advertising, the Rising Star units consistently outperform traditional formats with 2.5x the interaction rate and 2x more interaction time than their predecessors.
To streamline your design process, the new templates in Ad Studio are fully functional. Simply drop your content into the starter unit and style the ad. All templates are pre-filled with instructions, so you can be up and running in no time.
The Rising Star templates meet IAB standards, but the flexibility of Ad Studio gives you room to exercise your creative license if you need to go outside the predetermined specifications.
For examples of the Rising Star formats, check out our interactive demo page.
Report Studio public BETA is now live for all our customers!
Gain valuable ad-placement insights to answer those “what happened?” questions. Then optimize your campaigns based on data in Flite’s advanced analytics.
Report Studio adds another layer of flexibility and depth to Flite Metrics. To get started generating campaign-level reporting, choose “Make New Item > Report”.
Need a demo of Report Studio? We’ll show you the ropes. Just let your Flite rep know, or send us a message.
We have very big news: Touch Ad Studio has arrived.
Today we are happy to announce the release of Touch Ad Studio, a revolutionary creative tool for building display ads for mobile devices. This makes Flite the first SaaS platform provider to offer solutions for both web and mobile display advertising. Your mobile and desktop campaigns can now live under one roof -- The Flite Platform.
Touch Ad Studio addresses a fundamental shift facing content publishers: Mobile traffic is exploding, and publishers are working to see that their mobile ad inventory commands the same CPM as they can for desktop ads.
You can read the full press release here.
Product Details:
- Same great interface as our award-winning Ad Studio 3 for desktop
- Real-time metrics and updates
- Integrated third-party apps and easy-to-use components like Form, Video, Facebook, Twitter, and YouTube
- Designed for the next generation of mobile and tablet advertising: MRAID-compliant and powered by HTML5 and CSS3
- Compatable with iOS devices: iPhone, iPad, and iPod touch
- Available as Software-as-a-Service
Contact us to schedule a demo!
We are pleased to announce that the next generation of the MovieConnect component is now available through Flite Hub, the premier web app integration program for ads.
MovieConnect enhances any online movie banner ad with movie ticket search, purchase, and social sharing.
The component automatically locates a consumer's current location and displays the closest theaters within the ad unit, so viewers can easily click through to buy tickets from any major online ticketing agency.
MovieConnect also lets you send show times to any mobile device, Twitter or Facebook account from the ad.
The new version has the following updates:
- Buy Behavior Streamlined: Buy button now sends user to ticket purchase with a single click
- Geolocation: Automatically detects a user's location and displays movie times for local theaters
- Vendor Select: Configure which site to sell tickets through -- Fandango, MovieTickets or MovieFone
- AS3: MovieConnect is now built is in AS3 and runs in the v3 Desktop Ad Studio
Learn more about MovieConnect and other Flite Hub Apps at flitehub.com.
Related Posts:
MovieConnect And Flite Partnership: Interview With The Aura Group CEO Dave Bailey
Purchase Movie Tickets Directly In Banner Ads - MovieConnect Flite Hub Partnership
Advertisers, agencies and publishers use Flite to manage their display ad campaigns in an agile way. When many people are involved in the process, from ad designers to performance analysts, the back and forth can get very complicated.
To help this process, we here at Flite have spent time thinking about how we can help an entire organization manage their display advertising process. We developed folder permissions specifically for this purpose.
The Flite platform offers Premium Publisher Ad Product (PPAP) functionality. The web’s leading publishers, including LinkedIn, Federated Media and Bing rely on Flite to power their ad products. What are the benefits?
1. Secret sauce — The web’s top publishers are moving from selling audiences to selling differentiated brand experiences. With Flite’s Premium Publisher Ad Products, publishers sell ad products that directly leverage a publisher’s APIs, content management systems and sources of unique value. Flite’s platform transforms publisher APIs into functionality which is consumable directly in the ad unit.
Adding sweepstakes into your banner ad is an interactive way to get your customers to engage with your ad.
Flite guest blogger: Kence Anderson, Director of Ad Products
No iPhone, no App Store.
Brands, agencies, and publishers alike are being held hostage by technology companies that control the interactive ad building process. What’s the problem? The problem is the void of industrial strength technology platforms that allow creative teams to program their own ads with assets and interactive functionality, as easily as they would for their Facebook page.
That is, until Flite came along. The Flite platform handles the delivery, real-time update, configuration, and deep engagement metrics for interactive display ads. Now with the addition of FliteHub, the platform that we’ve built has become extensible.
Apps make ads better.
Once you have a platform, you have a sandbox where you can build amazing ads; now you need building blocks. Why build a movie ad that drives to a ticket site, when you can bring showtimes and ticket purchasing directly in an ad? Why build an ad that drives 0.09% of users to a travel search app, when you can drop a travel search app into your ad? Why build an ad that tells you about a sweepstakes when you can build an ad that is a sweepstakes.
Flite provides a standard set of building blocks with the platform such as video gallery, poll, form, and Twitter feed. But that’s just the beginning. Flite partners provide an army of apps, or ad components as we call them, based on their product offerings. Now you don’t have to wait for Flite to build sweepstakes, flight search, or movie listings apps for you ads. You can get them from our partners.
Discover the best app to enhance your ad.
FliteHub is a trading post for display ad components. Partners place ad components in the marketplace, and in return get a piece of the action. Brands and agencies shop the smorgasbord of ad components for the perfect addition to their ad, for that functional nugget that yields exactly the KPI to drive their campaign forward. Everybody wins.
We are excited to announce the launch of the Flite Developer Center – a website for learning, discussing, and developing for Flite’s leading cloud-based advertising platform.
Publicly available Ad API. The Developer Center has for the first time made Flite’s Ad API available to the public. This Flash API allows developers to customize our cloud-based ads by altering their appearance and behavior, and integrating their own custom Flash content into the existing ads. This can take the form of adding expandable components to an ad, manipulating the position and appearance of content, adding custom tracking events and metrics, and much more.
Developer Community. The Developer Center is also the first step toward building a community around developing Flite cloud-based ads. It contains a discussion forum where developers can interact, share ideas, ask each other questions, and talk about the different ways in which they use Flite’s developer tools to customize our cloud-based ads. Developers can also follow Flite API on Twitter to get updates on Flite’s developer tools and other interesting news about the industry.
This Developer Center is an ongoing project, and will change frequently. As we add new developer tools and new APIs to our platform, they will be documented in the Developer Center. And as we monitor our discussion board and gain a greater understanding of how developers use our APIs and what questions they ask, we will update the Developer Center’s FAQs, code examples, and other content appropriately.
We are very excited about this launch, and look forward to building a thriving, dynamic community around the development of Flite cloud-based ads.
We recently launched our newest product—mobile web apps. Mobile web apps allow you to deliver your Flite Ad’s campaign creative to a mobile audience through a feature-rich mobile app.
Distribute on your own terms
Widely distribute a campaign-specific app through multiple channels including a mobile link (URL), text (SMS), barcodes (QR), social media networks, email, and more. No need for complex and lengthy app store approvals—just quick and easy distribution to get your brand’s app in front of mobile viewers.
Deliver more than a mobile site
Our new mobile apps offer more functionality than our previous mobile site offering—allowing for a truly “app-like” experience. New content features include:
- Branded splash page
- Store locator
- Events calendar
- “Contact Us” page
- Custom domain url
- And more!
Contact our business team to learn about including mobile web apps in your Flite campaigns.