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Announcements
We all know that digital advertising is in a pivotal moment in its existence - lackluster creative and ad-filled digital real estate has opened the door for ad blockers to become more and more widely adopted. This has made marketers, publishers, and agencies everywhere pause and reprioritize the creative that goes into their grandiose, data-driven media plans. The era of creative management and true 1:1 marketing has arrived and it is here to stay.
Most digital marketers are often categorizing their advertising as either branding OR performance, with siloed strategies and objectives. As programmatic advertising has driven home the ‘right ad, to the right person, at the right time’ phrase over the last several years, creative adoption has been slow.
We in the digital advertising industry often discuss that space is forward-thinking and vastly ahead of "traditional" advertising. However much of your "run of the mill" digital advertising is lacking a connection with consumers.
Election season is heating up and candidates are being tasked with personalizing their campaign to both their core audience as well as those teetering on which direction to cast their vote. And just like every other “vertical” nowadays, digital advertising is the platform for these personalized campaign messages to be served to voters.
The advertising community is buzzing with anticipation as Google begins indexing Accelerated Mobile Pages (AMP) in its search results. The AMP Project is an open source initiative started by Google in an effort to improve consumer mobile experiences. It does this by offering a modified library of HTML and JavaScript as well as content caching optimized for mobile environments.
We’re excited to announce the launch of Flite Ad Products. Flite Ad Products are advertising experiences designed to help achieve specific goals. Flite Ad Products are intended to inspire creativity within our customers and can be customized to every brand’s look and feel.
