Viewing entries tagged
marketing
In order to truly personalize creative, and connect with consumers in a 1:1 fashion, advertisers and publishers must be able to have advanced, custom, and holistic reporting to understand what is/is not resonating with their audience. To address this, Flite recently rolled out Key Metrics and Global Variables.
The Cannes Lions International Festival of Creativity brought together everyone and anyone who is either a decision-maker, an influencer, or a trailblazer in the industry. It has been said not being there is a louder statement than being there, and it is so true. The festival attracts advertising agencies, brands, media companies and platforms alike. Once you look past the yachts, parties, and epic scenery, the center of the event is around creative, but now data and media have joined that party.
Every so often, my mother gets retargeted a bunch of ads and then when I speak to her she complains that she’s being ‘followed.’ From a technology standpoint, yes she is. Yet every time this happens, I’m forced to explain to her that the L.L. Bean banner ad for house slippers is based upon her likes, dislikes, and online behaviors.
From ad fraud and viewability, to ad blocking and a variety of other industry problems, it is clear that there’s something wrong with the digital advertising industry. While the industry recognizes this it is playing the blame game rather than fixing the issues.
The annual SXSW Interactive Festival evolves into something slightly different every year. And why shouldn’t it? From music to sports, food to fashion, and the very first POTUS appearance, they pride themselves on creativity, innovation, and inspiration. We were there for the latest in ad tech and one of the 2016 themes was something near and dear to Flite - the impact of intelligent creative on personalizing the consumer experience.
We in the digital advertising industry often discuss that space is forward-thinking and vastly ahead of "traditional" advertising. However much of your "run of the mill" digital advertising is lacking a connection with consumers.
It’s November, which means for retail, the countdown to the holidays is now in full swing. Soon enough, we can expect to see red and green decorations down every aisle of the stores we frequent, Christmas carols playing in the background, and an influx of holiday promotions nudged, often shoved, our way.
(Note: The following post contains no spoilers.)
The Breaking Bad series finale was the biggest cultural moment in recent history. It was a long-anticipated culmination of arguably the best dramatic storytelling ever on basic cable.
And while I was watching it, I was also on my phone.
I was browsing, texting and tweeting. I even took a video of my cat.
Although this was maybe the most exciting moment on television this year, it couldn't win my full attention.
Slide 14 from The Menu: What Excites us for 2012
AdAge.com featured an article last week penned by Darren Herman of The Media Kitchen titled Meet the Five Big Trends Changing Marketing. Peppered throughout Heman's article one theme keeps rising to the top -- Devices. Here’s the abridged version of what Herman had to say:
Communication across many social platforms will be seamless.
“We're starting to see the emergence of technology providers that make it easier to not just maintain and create workflow solutions across these social platforms, but also launch media-driven campaigns.”
Location will play an increasingly important role for targeting.
“With the proliferation of mobile devices including phones and tablets, we are seeing an increasingly amount of digital media inventory tagged with location data (latitude and longitude).”
Cross-platform plans will be driven by data.
