{"__v":10,"_id":"567b4312ee052b1700dbd9e9","category":{"__v":33,"_id":"55566892150ba30d00f4e206","pages":["567b42903241c20d00b73091","567b429b17368a0d009a6e64","567b42a717368a0d009a6e66","567b42b24cde0321001e117f","567b4312ee052b1700dbd9e9","567b4322b56bac0d0019d8e8","567b43334cde0321001e1182","567b434b3241c20d00b73094","567b43594cde0321001e1184","567b4369ee052b1700dbd9eb","567b43774cde0321001e1186","567b438793919f0d00c97ae1","567b439693919f0d00c97ae3","567b43a3b56bac0d0019d8ea","567b43c13241c20d00b73096","567b43d4ee052b1700dbd9ed","567b43e5ee052b1700dbd9ef","567b43f317368a0d009a6e69","567b44053241c20d00b73098","567b4416b56bac0d0019d8ec","567b442893919f0d00c97ae6","567b49494cde0321001e118e","567b49584cde0321001e1190","567b49713241c20d00b7309f","567b498693919f0d00c97aea","567b49984cde0321001e1192","567b49a817368a0d009a6e71","567b49ca7c40060d00560436","5681b7a4aad86d0d00b9f276","5682d73a6d21130d00a705db","5682dfb77af9120d007ac2b4","568ee501bdb9260d00149d6c","56d0c60b1ecc471500f179ef"],"project":"555627c4ea5e120d001884fb","version":"555627c4ea5e120d001884fe","reference":false,"createdAt":"2015-05-15T21:43:46.368Z","from_sync":false,"order":5,"slug":"ad-ops","title":"Ad Ops"},"project":"555627c4ea5e120d001884fb","user":"55562799ea5e120d001884f8","version":{"__v":10,"_id":"555627c4ea5e120d001884fe","project":"555627c4ea5e120d001884fb","hasDoc":true,"hasReference":true,"createdAt":"2015-05-15T17:07:16.918Z","releaseDate":"2015-05-15T17:07:16.918Z","categories":["555627c5ea5e120d001884ff","55562a5526e9bc0d0044ea47","555653821026001900d72a3c","5556685c1026001900d72a85","5556687626e9bc0d0044ec04","555668821026001900d72a87","55566892150ba30d00f4e206","555668b826e9bc0d0044ec05","55e0fb6026f51b0d009b1746","567b3b3017368a0d009a6e54"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"createdAt":"2015-12-24T00:57:54.757Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"examples":{"codes":[]},"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":5,"body":"* [What is an Ad Mix?](#what-is-an-ad-mix)\n  * [Ad Mixer - Delivery Prioritization with Sets](#ad-mixer-delivery-prioritization-with-sets)\n  * [Creating an Ad Mix](#creating-an-ad-mix)\n  * [What are Ad Mix Sets?](#what-are-ad-mix-sets)\n  * [Creating an Ad Mix Set](#creating-an-ad-mix-set)\n  * [Adding to an Ad Mix Set ](#adding-to-an-ad-mix-set) \n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"What is an Ad Mix?\"\n}\n[/block]\nAd Mixer is a dynamic feature within the Flite platform that allows the ability to assign multiple creatives and custom targeting with a single ad tag. This creates operational efficiency for the Ad Operations team as they will no longer need to create new tags for individual placements.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Ad Mixer - Delivery Prioritization with Sets\"\n}\n[/block]\nAd Mixer delivery methodology is based on a top-down approach. It scans each set within an Ad Mixer to determine if a criteria is met and then moves on to the next set. If none of the criteria are met, the Ad Mixer will serve the Default set. Delivery criteria are as follow:\n  *     Date\n  *     Placement\n  *     Site\n  *     Combination of Date/Placement/Site\nCases can be as simple as requiring one of the top three criteria listed above. When you have a combination of criteria, you would want to place these at the top. It's recommended to place sets by Date first at the top and the most granular criteria towards the bottom.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Creating an Ad Mix\"\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/s1w8aGxSviOciZNHOVou\",\n        \"Screen Shot 2015-12-28 at 12.16.13 PM.png\",\n        \"382\",\n        \"590\",\n        \"#4a72ae\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nA new ad mix will be generated; you can rename the unit. An ad mix is now created.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"What are Ad Mix Sets?\"\n}\n[/block]\nAd Mix sets are exclusive targeting setup to facilitate custom criteria for campaign needs. Sets enable you to define delivery condition based on:\n  * Date/time\n  * Creative rotation\n  * Key-value targeting\n\nMedia planners can optimize creative rotations in real-time and introduce multiple creatives without disrupting a live campaign. Users are also able to do A/B tests across a set of ads and programmatically change them in real-time as needed.\n\n  * Ability to setup utilize one ad tag to serve across multiple publisher/placements\n  * Ease in executing delivery tracking (impression/clicks) – with placement\n  * A/B test creative using one placement - optimization\n  * Creative management - Ease in executing creative specific settings \n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Creating an Ad Mix Set\"\n}\n[/block]\nOnce an Ad Mix is set up, a default set is automatically assigned to the ad mix. You will also be able to create new sets.\n\n**Default Set** (Green) is setup by default; Multiple creative and rotation/weighting can be defined. Any creative assigned to default set will be used if no unique set(s) is created.\n\n**Size** (Orange), or dimension, will be defined as you assign creative to a set. Each Ad Mix is size specific.\n\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/DGtQimj5SWSsVg9Mt3g5\",\n        \"image005.jpg\",\n        \"685\",\n        \"219\",\n        \"#365e85\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n**Set** (Pink) can be created by selecting “Make New”. Delivery perimeters must be assign to complete setup for a set:\n  * Date Range – defines the start and end date of the set. Note that Time Zone is default to Eastern Standard Time (US & Canada).\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/irYPF3uMTQKCW5BmN8Zo\",\n        \"006.jpg\",\n        \"365\",\n        \"223\",\n        \"#93aabb\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n  * Query String – allows targeting based on key-value relationship\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/i5DxZTkvTkWuKYmhBGUC\",\n        \"image009.jpg\",\n        \"364\",\n        \"198\",\n        \"#3d414c\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nOnce set properties are assigned, you can assign ads to the set.\n\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Adding to an Ad Mix Set\"\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/dklsPPrR9u0PhaWMEgbN\",\n        \"image011.jpg\",\n        \"377\",\n        \"123\",\n        \"#32587f\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nSelect creative from *All Items* or a specific folder location. Ads will appear in the selection list.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/jL0O2htKSSyDCQlqUYca\",\n        \"image013.jpg\",\n        \"1002\",\n        \"464\",\n        \"#3c5772\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nSelect the ads desired.  Ad Placements will appear.  You can assign previously created Ad Placement by selecting the radio button next to existing placement name; or you can create a new placement by selecting “Make New”.\n\nA default placement name will be assign as you create new placement name. You can rename it at this time.","excerpt":"","slug":"ad-ops-setting-up-ad-mixes","type":"basic","title":"Setting Up Ad Mixes"}

Design Studio

Campaign Studio

Report Studio

Metrics

Flite Console

Ad Ops

Component Studio

Setting Up Ad Mixes

* [What is an Ad Mix?](#what-is-an-ad-mix) * [Ad Mixer - Delivery Prioritization with Sets](#ad-mixer-delivery-prioritization-with-sets) * [Creating an Ad Mix](#creating-an-ad-mix) * [What are Ad Mix Sets?](#what-are-ad-mix-sets) * [Creating an Ad Mix Set](#creating-an-ad-mix-set) * [Adding to an Ad Mix Set ](#adding-to-an-ad-mix-set) [block:api-header] { "type": "basic", "title": "What is an Ad Mix?" } [/block] Ad Mixer is a dynamic feature within the Flite platform that allows the ability to assign multiple creatives and custom targeting with a single ad tag. This creates operational efficiency for the Ad Operations team as they will no longer need to create new tags for individual placements. [block:api-header] { "type": "basic", "title": "Ad Mixer - Delivery Prioritization with Sets" } [/block] Ad Mixer delivery methodology is based on a top-down approach. It scans each set within an Ad Mixer to determine if a criteria is met and then moves on to the next set. If none of the criteria are met, the Ad Mixer will serve the Default set. Delivery criteria are as follow: * Date * Placement * Site * Combination of Date/Placement/Site Cases can be as simple as requiring one of the top three criteria listed above. When you have a combination of criteria, you would want to place these at the top. It's recommended to place sets by Date first at the top and the most granular criteria towards the bottom. [block:api-header] { "type": "basic", "title": "Creating an Ad Mix" } [/block] [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/s1w8aGxSviOciZNHOVou", "Screen Shot 2015-12-28 at 12.16.13 PM.png", "382", "590", "#4a72ae", "" ] } ] } [/block] A new ad mix will be generated; you can rename the unit. An ad mix is now created. [block:api-header] { "type": "basic", "title": "What are Ad Mix Sets?" } [/block] Ad Mix sets are exclusive targeting setup to facilitate custom criteria for campaign needs. Sets enable you to define delivery condition based on: * Date/time * Creative rotation * Key-value targeting Media planners can optimize creative rotations in real-time and introduce multiple creatives without disrupting a live campaign. Users are also able to do A/B tests across a set of ads and programmatically change them in real-time as needed. * Ability to setup utilize one ad tag to serve across multiple publisher/placements * Ease in executing delivery tracking (impression/clicks) – with placement * A/B test creative using one placement - optimization * Creative management - Ease in executing creative specific settings [block:api-header] { "type": "basic", "title": "Creating an Ad Mix Set" } [/block] Once an Ad Mix is set up, a default set is automatically assigned to the ad mix. You will also be able to create new sets. **Default Set** (Green) is setup by default; Multiple creative and rotation/weighting can be defined. Any creative assigned to default set will be used if no unique set(s) is created. **Size** (Orange), or dimension, will be defined as you assign creative to a set. Each Ad Mix is size specific. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/DGtQimj5SWSsVg9Mt3g5", "image005.jpg", "685", "219", "#365e85", "" ] } ] } [/block] **Set** (Pink) can be created by selecting “Make New”. Delivery perimeters must be assign to complete setup for a set: * Date Range – defines the start and end date of the set. Note that Time Zone is default to Eastern Standard Time (US & Canada). [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/irYPF3uMTQKCW5BmN8Zo", "006.jpg", "365", "223", "#93aabb", "" ] } ] } [/block] * Query String – allows targeting based on key-value relationship [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/i5DxZTkvTkWuKYmhBGUC", "image009.jpg", "364", "198", "#3d414c", "" ] } ] } [/block] Once set properties are assigned, you can assign ads to the set. [block:api-header] { "type": "basic", "title": "Adding to an Ad Mix Set" } [/block] [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/dklsPPrR9u0PhaWMEgbN", "image011.jpg", "377", "123", "#32587f", "" ] } ] } [/block] Select creative from *All Items* or a specific folder location. Ads will appear in the selection list. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/jL0O2htKSSyDCQlqUYca", "image013.jpg", "1002", "464", "#3c5772", "" ] } ] } [/block] Select the ads desired. Ad Placements will appear. You can assign previously created Ad Placement by selecting the radio button next to existing placement name; or you can create a new placement by selecting “Make New”. A default placement name will be assign as you create new placement name. You can rename it at this time.