{"__v":6,"_id":"567b429b17368a0d009a6e64","category":{"__v":33,"_id":"55566892150ba30d00f4e206","pages":["567b42903241c20d00b73091","567b429b17368a0d009a6e64","567b42a717368a0d009a6e66","567b42b24cde0321001e117f","567b4312ee052b1700dbd9e9","567b4322b56bac0d0019d8e8","567b43334cde0321001e1182","567b434b3241c20d00b73094","567b43594cde0321001e1184","567b4369ee052b1700dbd9eb","567b43774cde0321001e1186","567b438793919f0d00c97ae1","567b439693919f0d00c97ae3","567b43a3b56bac0d0019d8ea","567b43c13241c20d00b73096","567b43d4ee052b1700dbd9ed","567b43e5ee052b1700dbd9ef","567b43f317368a0d009a6e69","567b44053241c20d00b73098","567b4416b56bac0d0019d8ec","567b442893919f0d00c97ae6","567b49494cde0321001e118e","567b49584cde0321001e1190","567b49713241c20d00b7309f","567b498693919f0d00c97aea","567b49984cde0321001e1192","567b49a817368a0d009a6e71","567b49ca7c40060d00560436","5681b7a4aad86d0d00b9f276","5682d73a6d21130d00a705db","5682dfb77af9120d007ac2b4","568ee501bdb9260d00149d6c","56d0c60b1ecc471500f179ef"],"project":"555627c4ea5e120d001884fb","version":"555627c4ea5e120d001884fe","reference":false,"createdAt":"2015-05-15T21:43:46.368Z","from_sync":false,"order":5,"slug":"ad-ops","title":"Ad Ops"},"project":"555627c4ea5e120d001884fb","user":"55562799ea5e120d001884f8","version":{"__v":10,"_id":"555627c4ea5e120d001884fe","project":"555627c4ea5e120d001884fb","hasDoc":true,"hasReference":true,"createdAt":"2015-05-15T17:07:16.918Z","releaseDate":"2015-05-15T17:07:16.918Z","categories":["555627c5ea5e120d001884ff","55562a5526e9bc0d0044ea47","555653821026001900d72a3c","5556685c1026001900d72a85","5556687626e9bc0d0044ec04","555668821026001900d72a87","55566892150ba30d00f4e206","555668b826e9bc0d0044ec05","55e0fb6026f51b0d009b1746","567b3b3017368a0d009a6e54"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"createdAt":"2015-12-24T00:55:55.148Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":2,"body":"[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Step-by-Step\"\n}\n[/block]\n1. Once logged into the Console, select the ad unit that you would like to generate a placement for.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/T8QzjVmRlCva0c0kAJum\",\n        \"UpdatedConsolePlacement+1.jpg\",\n        \"733\",\n        \"242\",\n        \"#2d5c83\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n2. Select the Traffic tab.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/iaQXgqwSTDu95eEwfOWl\",\n        \"Updated_Traffic_Placement.jpg\",\n        \"917\",\n        \"371\",\n        \"#da3365\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n3. Select Placements and click on *Make New* button to create new placement; to name your placement utilize the *Name* text box.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/KP3VHNptS1OZiLm4hBJC\",\n        \"Make_New_Placement.jpg\",\n        \"396\",\n        \"394\",\n        \"#2a5b84\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nPlacement properties include:\n  * **Placement ID** - system generated ID\n  * **Click Tracking** - placement level click tracking\n  * **Tracking Pixel** - placement level impression tracking\n  * **Open Links** - action to open within same window, different window, layer defaults, or tag defaults setting\n  * **Z-Index** - placement level z-index setting\n  * **Initial Script** - apply 3rd party JS tag (This option needs to be enabled by account)\n  * **Permalink** - preview ad for placement\n  * **Backup Image** - set up placement level backup image and click thru URL (this overwrites default level backup image setting)\n[block:callout]\n{\n  \"type\": \"info\",\n  \"body\": \"Set up tag settings on either Tag Defaults setting or Placement setting. See [*Additional Settings Info*](#additional-settings-info) below for details.\",\n  \"title\": \"NOTE\"\n}\n[/block]\n4. Click *Save All* to save settings. Select desired ads to generate tags for and click Generate Tags button to generate tags.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/Z1LKEWuiSuqQq9VNT7K1\",\n        \"Generate_Placement_Tag.jpg\",\n        \"389\",\n        \"531\",\n        \"#466a8f\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nPlease proceed to \"Generating Ad Tags\" section on how to generate ad tags.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Additional Settings Info\"\n}\n[/block]\nWithin the Traffic tab, you will noticed several options:\n  1. **Tag Default** - default settings (global ad level) will be applicable to the final ad tag.\n  2. **Placements** - generate placements and set placement level settings - such as placement tracking, backup images.\n  3. **Ad Preview** - preview of the ad. You can preview Flash and backup image. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/0TCmOTMQoGFGIHmDFWDG\",\n        \"Traffic_Tab.jpg\",\n        \"900\",\n        \"388\",\n        \"#af4267\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nThere are a few settings within Tag Defaults that you can set up on a global ad level.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/QJjVVtutSVaa4gJvZseh\",\n        \"Tag_Defaults.jpg\",\n        \"300\",\n        \"352\",\n        \"#1b1c1e\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n## Backup Defaults \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/RhY8YmVwQb2jwEW6acBt\",\n        \"Updated_HTML5.jpg\",\n        \"300\",\n        \"185\",\n        \"#2b5c85\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n**Backup HTML5 Ad** - enables Flite tag to serve mobile specific backup ad if served in mobile environment. User agent must be specified for this setting. (Note: An HTML5/Touch ad must be created prior to this setup)\n\n## Tracking Defaults \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/UnClTdBuT5uIjYdiD4W3\",\n        \"Tracking_Defaults.jpg\",\n        \"404\",\n        \"238\",\n        \"#2f5d84\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n  * **Click Tracking URL** - apply 3rd party click tracking to the ad unit.\n  * **Tracking Pixel** - apply 3rd party impression tracking to the ad unit. \n\n## Advanced Settings \n  * **Links** - manage click out action of the ad. Select between same window and new window.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/HZ1QdMgiROyFLa1K8vZF\",\n        \"Layer+Options.png\",\n        \"227\",\n        \"113\",\n        \"#2c5b84\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n  * **Z-Index** - enable editing of z-index value for the ad. Default z-index is 4001.\n  * **Initial Script** - apply 3rd party JS tag (i.e. Dynamic Logic survey tag). \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://www.filepicker.io/api/file/7KnlDhb8QMehVseDv71Y\",\n        \"Initial+Script.png\",\n        \"820\",\n        \"501\",\n        \"#356085\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]","excerpt":"","slug":"ad-ops-creating-placements","type":"basic","title":"Creating Placements"}

Design Studio

Campaign Studio

Report Studio

Metrics

Flite Console

Ad Ops

Component Studio

Creating Placements

[block:api-header] { "type": "basic", "title": "Step-by-Step" } [/block] 1. Once logged into the Console, select the ad unit that you would like to generate a placement for. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/T8QzjVmRlCva0c0kAJum", "UpdatedConsolePlacement+1.jpg", "733", "242", "#2d5c83", "" ] } ] } [/block] 2. Select the Traffic tab. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/iaQXgqwSTDu95eEwfOWl", "Updated_Traffic_Placement.jpg", "917", "371", "#da3365", "" ] } ] } [/block] 3. Select Placements and click on *Make New* button to create new placement; to name your placement utilize the *Name* text box. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/KP3VHNptS1OZiLm4hBJC", "Make_New_Placement.jpg", "396", "394", "#2a5b84", "" ] } ] } [/block] Placement properties include: * **Placement ID** - system generated ID * **Click Tracking** - placement level click tracking * **Tracking Pixel** - placement level impression tracking * **Open Links** - action to open within same window, different window, layer defaults, or tag defaults setting * **Z-Index** - placement level z-index setting * **Initial Script** - apply 3rd party JS tag (This option needs to be enabled by account) * **Permalink** - preview ad for placement * **Backup Image** - set up placement level backup image and click thru URL (this overwrites default level backup image setting) [block:callout] { "type": "info", "body": "Set up tag settings on either Tag Defaults setting or Placement setting. See [*Additional Settings Info*](#additional-settings-info) below for details.", "title": "NOTE" } [/block] 4. Click *Save All* to save settings. Select desired ads to generate tags for and click Generate Tags button to generate tags. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/Z1LKEWuiSuqQq9VNT7K1", "Generate_Placement_Tag.jpg", "389", "531", "#466a8f", "" ] } ] } [/block] Please proceed to "Generating Ad Tags" section on how to generate ad tags. [block:api-header] { "type": "basic", "title": "Additional Settings Info" } [/block] Within the Traffic tab, you will noticed several options: 1. **Tag Default** - default settings (global ad level) will be applicable to the final ad tag. 2. **Placements** - generate placements and set placement level settings - such as placement tracking, backup images. 3. **Ad Preview** - preview of the ad. You can preview Flash and backup image. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/0TCmOTMQoGFGIHmDFWDG", "Traffic_Tab.jpg", "900", "388", "#af4267", "" ] } ] } [/block] There are a few settings within Tag Defaults that you can set up on a global ad level. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/QJjVVtutSVaa4gJvZseh", "Tag_Defaults.jpg", "300", "352", "#1b1c1e", "" ] } ] } [/block] ## Backup Defaults [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/RhY8YmVwQb2jwEW6acBt", "Updated_HTML5.jpg", "300", "185", "#2b5c85", "" ] } ] } [/block] **Backup HTML5 Ad** - enables Flite tag to serve mobile specific backup ad if served in mobile environment. User agent must be specified for this setting. (Note: An HTML5/Touch ad must be created prior to this setup) ## Tracking Defaults [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/UnClTdBuT5uIjYdiD4W3", "Tracking_Defaults.jpg", "404", "238", "#2f5d84", "" ] } ] } [/block] * **Click Tracking URL** - apply 3rd party click tracking to the ad unit. * **Tracking Pixel** - apply 3rd party impression tracking to the ad unit. ## Advanced Settings * **Links** - manage click out action of the ad. Select between same window and new window. [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/HZ1QdMgiROyFLa1K8vZF", "Layer+Options.png", "227", "113", "#2c5b84", "" ] } ] } [/block] * **Z-Index** - enable editing of z-index value for the ad. Default z-index is 4001. * **Initial Script** - apply 3rd party JS tag (i.e. Dynamic Logic survey tag). [block:image] { "images": [ { "image": [ "https://www.filepicker.io/api/file/7KnlDhb8QMehVseDv71Y", "Initial+Script.png", "820", "501", "#356085", "" ] } ] } [/block]