Success through Collaboration: Our Partnership with Publicis
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Our customers recognize that we’re constantly striving to provide newer and better ways to do advertising. We’ve built our company around a technology that enables our customers to build, traffic, and measure interactive, content-rich ads at scale. As I touched on in my year-in-review post, we are fortunate to work with strong partners who are empowering us to build on this technology with continued innovation. One of these key partnerships is with Publicis Groupe.
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We're big advocates of native advertising. Native is one of our three company pillars, alongside Programmatic and Mobile—we believe it's these three trends that are driving the future of the digital advertising landscape. Native ads are increasingly becoming the preferred standard for publishers, brands, and consumers. Findings show they lead to increased purchase intent and brand loyalty as compared to banner ads, while also improving the consumer ad experience.