It’s November, which means for retail, the countdown to the holidays is now in full swing. Soon enough, we can expect to see red and green decorations down every aisle of the stores we frequent, Christmas carols playing in the background, and an influx of holiday promotions nudged, often shoved, our way.
Read MoreRemember when Internet advertising consisted of pop-ups and banner ads promising prizes to the 1,000,000th visitor? Or guaranteeing that if you managed to smash the fly, you would receive a free iPod? I think we can all agree it’s a good thing those days are over.
Today, Internet advertising takes many forms, but chief among them is collection of ads associated with a remarkable little thing called a “remarketing pixel.” By embedding the remarketing pixel—a creative little piece of code that acts as an advertising multi-tool—into their website, webmasters can gain access to an array of new tricks.
Read MoreIt’s Week 3 in our showcase of Flite’s take on native, which means it’s time to reveal our final feature in this series (yes, we know you’re excited). During Week 1 we talked about our newly responsive functionality, and last week we discussed Style Inheritance. This week we’re pleased to present Datastream.
Read MoreWe revealed last week our new responsive ads feature, and we’ve received a great reaction from you since.
This week, we’re hoping for the same. Today’s second post in our three-part series on Flite’s take on native is on Style Inheritance.
Read MoreA couple weeks ago, we published The Five W’s of Responsive Web Design—a crash course on what you need to know about this key trend—and also promised an update on what Flite is doing in this space.
Well, I’m pleased to inform you that the day has come. We’ve focused a lot of time and energy into building responsive functionality for the Flite Design Studio, as part of our larger native advertising strategy—and now we’re excited to reveal what we’ve put together.
Read MoreI’ve recently written a number of posts on mobile’s increasingly significant role in the way the world operates—in commerce, advertising, and the list goes on. And with the advent of mobile has come an ushering in of new behaviors and trends. One such trend is a movement in web design, which is now focused on becoming “responsive.”
Read MoreI remember when I got my first cellphone, about ten years ago. It was capable of not much more than phone calls and text messages—and of course, Snake.
Fast forward to today—how things have changed. Today, we are in the golden age of mobile. Mobile technology is everywhere, and its functionality is ever-increasing. (With the exception of Snake, which seems to have disappeared off the map.)
Read MoreYou’re on your cell phone, navigating through your favorite app, when a banner ad pops up. You try to click the *Close* icon in the corner, but you can’t quite make out where your fingertip lands on the screen. Instead, you seem to have launched your mobile browser as it loads the website for an online shoe store.
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Efficient, scalable, and cross-platform, Flite is the only SaaS ad platform powering both web and mobile advertising. As the leader in Paid Media Publishing, Flite allows advertisers to scale content marketing and web app functionality into their digital advertising. Marketers use the self-service Flite Platform to reduce the complexity and cost of delivering differentiated ad products that engage audiences.
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Remember when Internet advertising consisted of pop-ups and banner ads promising prizes to the 1,000,000th visitor? Or guaranteeing that if you managed to smash the fly, you would receive a free iPod? I think we can all agree it’s a good thing those days are over.
Today, Internet advertising takes many forms, but chief among them is collection of ads associated with a remarkable little thing called a “remarketing pixel.” By embedding the remarketing pixel—a creative little piece of code that acts as an advertising multi-tool—into their website, webmasters can gain access to an array of new tricks.
It’s Week 3 in our showcase of Flite’s take on native, which means it’s time to reveal our final feature in this series (yes, we know you’re excited). During Week 1 we talked about our newly responsive functionality, and last week we discussed Style Inheritance. This week we’re pleased to present Datastream.
We revealed last week our new responsive ads feature, and we’ve received a great reaction from you since.
This week, we’re hoping for the same. Today’s second post in our three-part series on Flite’s take on native is on Style Inheritance.
A couple weeks ago, we published The Five W’s of Responsive Web Design—a crash course on what you need to know about this key trend—and also promised an update on what Flite is doing in this space.
Well, I’m pleased to inform you that the day has come. We’ve focused a lot of time and energy into building responsive functionality for the Flite Design Studio, as part of our larger native advertising strategy—and now we’re excited to reveal what we’ve put together.
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It’s November, which means for retail, the countdown to the holidays is now in full swing. Soon enough, we can expect to see red and green decorations down every aisle of the stores we frequent, Christmas carols playing in the background, and an influx of holiday promotions nudged, often shoved, our way.