TOMORROW: Webinar - Paid Media Publishing

/

Registration is filling up very quickly, but there are still some spaces available for tomorrow's webinar, Paid Media Publishing: Proactive and Reactive Display Advertising, on Tuesday (tomorrow) at 2 p.m. Eastern (11 a.m. Pacific). Giles Goodwin, Flite founder and president, will be the speaker. You won't want to miss this.

REGISTER NOW

Giles will also spend some time going over a few recent, innovative Paid Media Publishing ad creatives. If you've been wondering how the Flite Platform's toolset translates into real-world executions, be sure to register and attend the webinar.

We look forward to seeing you tomorrow!

Flite, Charles Schwab, and Universal McCann at the IAB Case Study Road Show

/

Flite is thrilled to be speaking at the IAB Case Study Road Show in San Francisco on March 20th.  The theme of this year's presentations, Digital Media Success Stories, brings cross-platform, cross-objective digital case studies to media professionals. 

IAB received an influx of submissions from top brands, technology providers, and agencies, so we are honored and excited to be selected.  

Read More

IAB Innovation Days 2011: The Future of Display (is the Cloud)

/

Flite CEO Will Price recently took the stage at the IAB Innovation Days event in New York City as part of Internet Week 2011. The two-day IAB event focused on “The Future of Display,” and featured panels and discussions from experts across the advertising landscape.

The IAB’s CEO, Randall Rothenberg, opened the conference by demanding the industry work to reinvent the very concept of display.  He argued that, “brand advertisers are hungry for better, more exciting uses for display. They want to bring ALL the capabilities of the Internet to bear on their brand messages—right there, in the ad. They want rich, dynamic, immersive experiences with sight, sound, and motion, with social underpinnings.”  Fortunately, the IAB’s call for action maps exactly to Flite’s platform and value proposition!

Flite CEO Will Price discusses the future of display at IAB Innovation Days

In his panel, Price demonstrated how Flite is allowing brands to deliver ads that function like micro-sites by bringing in video, social content, lead generation forms, polls, and other interactive elements that dramatically increase engagement and user value. During his time on stage, Price took a traditional display ad for the movie Super 8 and transformed into a cloud-ad that included not only the original banner ad, but also the ability to look up movie show times, rewatch the trailer, take a poll, and sign up for a newsletter.  The demo highlighted Flite for Ad Networks, a product designed to transform the 91% of display ads from static images to engaging applications. See the before and after ads in action here.

Price discusses Flite’s platform and the market need in this video interview from the IAB event with Ekapat Chareonlarp, director of client development at IDG:

 

Steve Hall of Yahoo! Scene also covered Price’s discussion on new technologies in display advertising, with his article, “Ad Banners Becoming Miniature Website Destinations.”

Flite Wraps Up IAB Case Study Road Show

/

Over the past few weeks here at Flite, we’ve been busy participating in the annual IAB Case Study Road Show. The multi-city conference showcases the best in brand advertising from the previous year and features groundbreaking advertising campaigns that demonstrated exceptional performance metrics. Flite was selected to present a case study on the innovative Nano Site campaign that was done in partnership with Oracle and IDG. Over the past month we had the honor of presenting in the following cities: 

  • New York: March 16th
  • Chicago: April 6th
  • Dallas: April 12th

In addition to presenting at all three locations, we also sponsored a cocktail reception and iPad giveaway during the Chicago show.  

At all three events were a big hit with attendees, with many stopping by after the presentation to learn more about Flite and cloud-based advertising.

Flite CEO Will Price and IDG Marketing Executive Ekapat Chareonlarp Attendees at the Chicago cocktail receptioniPad giveaway winner John Kaiser from Maxus Global

Flite Selected as IAB Digital Media Success Story

/

Flite was selected as one of a handful of digital media success stories by IAB (Interactive Advertising Bureau). Flite received the honor for its innovative Nano Site campaign for Oracle. The campaign—done in partnership with IDG—featured the Nano Site Unit, an innovative new ad format that allows for a micro-site like experience within the unit. Flite and IDG will be presenting a case study of the successful campaign during the IAB’s annual Case Study Road Show. 

Learn more

IDG Communications Selects Flite to Significantly Expand Rich Media Advertising Offerings

/

SAN FRANCISCO, CA—(Marketwire - December 14, 2010) - IDG Strategic Marketing Services, which serves major tech marketers is working with Flite™ to deliver a new model of enhanced and highly interactive rich media ads. With Flite’s ad technology, IDG combines video, real-time content updates, social media, and other highly interactive elements to dramatically increase ad engagement.

IDG and Flite have developed the unique Nanosite Ad Unit that turns an ad into a microsite. A Nanosite brings the benefits of landing pages, video, lead-gen forms and white papers directly into an ad unit without leaving the page. Nanosite sites can dramatically increase brand engagement, brand recall and purchase intent relative to traditional display advertising.

The IDG and Flite Solution: Nanosite Ad Unit

“Traditional display ads models are not designed to optimize reader access and interaction,” said Will Price, CEO of Flite. “With a Nanosite, the audience can read white papers, case studies, video tutorials, and other content within a single ad unit.” Price added, “In helping IDG deliver highly interactive and entertaining advertising programs, we are also serving as both a strategic partner and technical advisor in building new products that set IDG apart from other media companies.”

Flite reduces the cost, time, and complexity typically associated with rich media campaigns for publishers and advertisers. The company collaborates with the IDG team on the creative direction and vision for campaigns, develops the design in-house and provides the functionality, underlying technology, reporting and measurement for the ongoing execution of campaigns. Their marketing programs appear across IDG Enterprise brands such as Computerworld, CIO, and Network World.

 “Flite’s platform enables us to develop customized interactive rich media ads quickly and cost effectively, compared to starting from scratch each time,” said Jeremy Rueb, vice president, Program Development, IDG Strategic Marketing Services. “Together, we are providing more value to marketers by delivering innovative ad concepts that provide highly engaging content choices for readers.”

Introducing Mobile Web Apps

/

We recently launched our newest product—mobile web apps. Mobile web apps allow you to deliver your Flite Ad’s campaign creative to a mobile audience through a feature-rich mobile app.

Distribute on your own terms

Widely distribute a campaign-specific app through multiple channels including a mobile link (URL), text (SMS), barcodes (QR), social media networks, email, and more. No need for complex and lengthy app store approvals—just quick and easy distribution to get your brand’s app in front of mobile viewers.

Deliver more than a mobile site

Our new mobile apps offer more functionality than our previous mobile site offering—allowing for a truly “app-like” experience. New content features include:

  • Branded splash page
  • Store locator
  • Events calendar
  • “Contact Us” page
  • Custom domain url
  • And more!

Contact our business team to learn about including mobile web apps in your Flite campaigns.