Flite Blog

Why does agile marketing matter?

Because you can't predict the future and your business depends on reacting quickly.

If you think your ads are fine without real-time technology, think again.  In today’s quickly changing environment and social nature of the web, your business can’t afford to miss a beat.  

Take a look at the scenarios below.

- The poll results from a popular industry magazine were revealed and its great news: your company was voted #1 in customer service.  You’re excited to share the news in your online ads, but it would take another month to build them from scratch.  Now what?

- A customer makes a spoof about your product and it’s gone viral.  There are over a million views on YouTube -- and counting.  You want to react quickly to participate in the conversation, and update your display ads accordingly.  But your current display solution doesn’t allow for quick changes.  Now what?

- An unexpected storm just hit the midwest.  As a retailer, you’ve changed the store promotions to reflect the need for cold weather apparel, but all your display ads feature t-shirts and dresses. You know this means missed business and confused customers.  Now what?

- The celebrity who raved about your product was the media's darling child 8 weeks ago.  You’ve just finished a much-anticipated, costly campaign when you flick on the TV to see your spokesperson in a scandal and your ROI going down the drain.  Now what?

If you still subscribe to the traditional form of marketing with 6 month timelines and rigid, fixed executions, it could be time to re-evaluate ways to infuse agility into your marketing.  If not, you could be missing opportunities to connect with your customers and capitalize on unexpected marketing goldmines.