Agile marketing is a methodology that focuses on taking small steps, learning quickly, and having a bias toward action. Flite’s platform allows brands and publishers to build interactive multi-screen ads in real-time. Now brands can update their mobile and display ads with the same ease that they update their social media pages.
DownloadListen
Understand which trends matter to your customers. Determine if and how these changes should be addressed in your marketing efforts.
Program
Develop and curate content to reflect daily trends.
Update
Make your marketing relevant with real-time updates to messaging and creative.
Measure
Track every engagement, scroll, click and hover to drive better ROI. Apply what you learn to future campaign updates.
Small Bets, Big Payoffs
By making small bets on creative initiatives, measuring them, and investing in what works, you can run campaigns that are relevant and highly efficient.
Quicker Adaptability
Responding to, or capitalizing on, current events and trends is much easier with an agile approach. Whether change is external or internal, the agile marketer is ready to adapt.
Fresh, Engaging Ads
Instantly update your campaigns with timely, contextually-relevant content, so your audience sees what is interesting to them right now.