The world’s top brands already have a daily practice of updating their websites and social media with fresh content. Now brand marketers can take the critical next step toward brand content distribution by expanding this same practice into multi-screen advertising, through paid media publishing.
DownloadVideo: What is Paid Media Publishing?
For Brands
Reach new audiences across paid media with timely, relevant, and real-time marketing. Scale the experience and conversation around your brand easily and seamlessly into mobile and display ads.
For Publishers
Differentiate your multi-screen ad inventory and grow your premium ad business with content-rich and native ad products. Entertain your audience while commanding higher revenue from advertisers.
The Flite Platform makes it easy for marketers to publish brand assets and messaging directly into paid media. The resulting dynamic and interactive ads feature superior content and functionality compared to regular rich media — and drive better engagement as a result. Instead of being redirected to owned and earned media, users can interact with content directly in the ad unit without leaving the site.
Paid Media Publishing: Publish the same content in your paid media that you use in your owned sites and earned media.
Extended Reach
Publish your best content to display and mobile ads as easily as you do for your website and social media. Amplify the reach of your content marketing.
Fresh, Meaningful Content
Engage your audience in real time with video channels, social feeds, streaming videos, curated news, or anything in your existing content management system (CMS).
Relevance Matters
Update your campaigns instantly with timely, contextually-relevant content, so your audience sees what is interesting to them right now.