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partnerships

Flite Announces Partnership with Atlas to Offer Industry’s Leading Multi-Screen Rich Media Platform for Display Advertising

Flite Announces Partnership with Atlas to Offer Industry’s Leading Multi-Screen Rich Media Platform for Display Advertising

SAN FRANCISCO, CA — (March 5, 2014) - Flite, the multi-screen advertising company, today announced a partnership to offer Atlas customers an innovative new solution for display advertising. This partnership brings the Flite Design Studio, with its real-time content advertising features, into the Atlas ad-server solution. Flite is one of the first vendors Atlas has partnered with via a direct API integration.

Starcom MediaVest Group Launches CONTENT@SCALE

Starcom MediaVest Group Launches CONTENT@SCALE

LAS VEGAS, January 5, 2014 — Starcom MediaVest Group (SMG), a division of Publicis Groupe, announced today the launch of CONTENT@SCALE, a next-generation technology platform that will enable marketers to automate and distribute quality content from some of the world's best publishers in real-time. This new platform will allow SMG clients who participate to surface evergreen content from these publishers across a number of categories including entertainment, health, technology, fashion and more, to publish live into paid media and engage consumers with the topics they care most about right now.