Flite Metrics 3 > Framework

Events and Metrics

There are two key concepts at play in Flite’s metrics framework: events and metrics. To have a clear understanding of Flite’s framework, it is important to understand this distinction.

Events

An event is something that happens to an ad. This includes everything from the ad loading on a page, to clickthroughs, to various user interactions with the ad, to ad content doing things without the user’s involvement.

Flite ads track many different kinds of events, and a lot of data is logged in conjunction with each event. 

• See Anatomy of an event for more on what kind of data Flite ads track with each event.
• See Event tracking reference for an overview of all events tracked by Flite ads and built-in components (this does not include premium Flite Hub components).

Metrics

A metric is some meaningful piece of data that gives you insight into the ad’s performance. Metrics typically show up in the reports available through Ad Studio’s Measure Module.

Metrics are derived by processing events in some way. For example:

• The “Total Impressions” metric is derived by summing up all Impression type events for an ad over a certain period of time.
• The “Time on unit” metric is derived by taking the difference between the first and last Interaction type event for each ad Impression, and grouping the results into bins based on time range.
• The “Video Average Play Time” metric is derived by taking the time elapsed between the video’s Stop and Play events (or a more complex calculation if pauses and seeks have been done) for each video play to get the number of seconds the video was played; then averaging these play durations over all video plays in a certain period of time.

See Metrics reference for an overview of all metrics that can be viewed through Flite’s reporting interface.

See the Ad Studio Measure Module documentation for more on metrics and reporting.