The 5 Traits of Ad Products That Win Deals

/
The 5 Traits of Ad Products That Win Deals

If you are a premium publisher selling ad inventory direct, or an agency pitching services to clients, ad products are something you should be investing heavily in.

Ad products are digital advertising magic. They take something that is overly complex -and package it up into a simple, sellable, and repeatable solution.

An ad product is more than just an ad. It should be defined by the following elements:

  • the ad format and features
  • the creative within that format
  • the workflow behind producing the ad
  • the metrics associated with the ad

Having worked closely with both publishers and agencies developing ad products over the last 3 years, here are the common elements of ad products that win deals.

Read More

Closing the Revenue Gap for Niche Pubs

/

Last week, a post on Digiday.com titled Why Niche Pubs Should Ally featured an interview with Stephane Pere, VP at Ideas People Media, an ad network that targets niche publications.

Pere suggests niche publishers consider aligning with like-minded publications to create display ad products that can better compete in reach—“the cornerstone of how buyers buy.”

“Small and medium-sized publishers need to merge together to offer a cohesive product for marketers” to contend on the reach side of the buy.

Moving on to mobile, Pere asserts the value of reach as well. To command higher revenue, niche publishers can highlight their interactive ad products, with national reach, at scale, and in the context of engaging content.

Read More

Benefits of Premium Publisher Ad Products

/
The Flite platform offers Premium Publisher Ad Product (PPAP) functionality.  The web’s leading publishers, including LinkedIn, Federated Media and Bing rely on Flite to power their ad products.  What are the benefits?

1. Secret sauce — The web’s top publishers are moving from selling audiences to selling differentiated brand experiences.  With Flite’s Premium Publisher Ad Products, publishers sell ad products that directly leverage a publisher’s APIs, content management systems and sources of unique value.  Flite’s platform transforms publisher APIs into functionality which is consumable directly in the ad unit.
Read More