Would you ever want to receive only a percentage of something you paid for? Of course not. This is precisely why the concept of “video viewability” has been of great interest to brand advertisers, publishers, and agencies, over the course of the past several years.
With the rise of digital video advertising, followed shortly thereafter by the rise of the “bad actors” of the digital ecosystem – ad fraudsters, bots, suspicious traffic, and malware – viewability has become an important metric when analyzing inventory, as well as when analyzing campaign performance.
It’s been some time since we showcased how to build one of the many beautiful and engaging Flite ad products. Well, today you’re in luck. We're going to build a Video Mosaic ad in 3 minutes or less.
The IAB’s recent report on digital video’s explosive growth was the veritable symphony to the chorus that we’ve all been hearing from the industry the past two or three years. All the facts are there. Digital video is white-hot and everyone — publishers, brands, agencies, and yes, consumers — want it. But how do we properly measure it? Ah, the $100,000 question.
School is almost back in session and marketers and publishers are responsible for personalizing the shopping experience, both online and in-store, for a variety of audiences. And like every other seasonal event, digital advertising is the featured platform for personalized campaign messages to be served to students and parents alike.
For anyone that has been in advertising for more than five minutes knows that digital video is the end all and video on mobile must be a part of every digital strategy.
While all of that is true, and the results support those notions, monetizing video can be a tougher nut to crack, especially when you look at some of the revenue shares.
How would you define a good ad? Do you think about the tension between user experiences that audiences seek and the experiences that advertisers put in front of them? And what role does design and adtech play in enhancing these experiences? Last night, Flite and The New York Times joined forces to have an intimate knowledge-sharing session on these types of questions.
Hosted in the lovely New York Times space in Manhattan, the two companies brought together a seasoned panel, and over 75 brand marketers, creatives, and media folks to discuss creating compelling digital brand experiences on the most important screen – mobile.
Last time we mentioned to be on the lookout for future tutorials on how to create an ad in Flite in 3 minutes. For those of you that missed our last post, we will walk through how to build a particular type of ad in Flite. Well today we're going to create a Video Scroll Reveal ad!
According to a recent AdWeek article, NBC has already racked in over $1B in ad sales for the 2016 games in Rio. And digital ad sales are anticipated to increase by over 50%.* Such a large sales increase reinforces the need for personalized, effective, and efficient advertising during major sporting events. The brands who are succeeding during the 2016 Summer Olympics have already adopted an branding + performance advertising approach.
Video advertising is sweeping the advertising industry in a big way. It is becoming a larger piece of advertisers’ budgets and publishers’ digital strategies. One of the foundational ingredients for executing digital video is VAST.
VAST, aka Video Ad Serving Template, is a standardized way to serve commercials within a video player on a website. The template has been utilized since it's introduction in 2008 and is the preferred method for delivering in-line video ads. The VAST template streamlines the video process overall, and Flite simplifies the act of compiling VAST tags.
