Viewing entries tagged
user experience
Amidst the global fanfare of Euro 2016, people from all over Europe filling the streets to catch a glimpse of the match on the big screens, or cramming into bars to cheer on their nation, a not-so-small tech conference took place. And this was no ordinary industry event. Paris has quickly become a hub for tech companies and Viva Technology Startup Connect reflected that.
How would you define a good ad? Do you think about the tension between user experiences that audiences seek and the experiences that advertisers put in front of them? And what role does design and adtech play in enhancing these experiences? Last night, Flite and The New York Times joined forces to have an intimate knowledge-sharing session on these types of questions.
Hosted in the lovely New York Times space in Manhattan, the two companies brought together a seasoned panel, and over 75 brand marketers, creatives, and media folks to discuss creating compelling digital brand experiences on the most important screen – mobile.
In the current construct of adtech, the lines are continually blurring from creative to tech. Designers are becoming more tech savvy and doing things that creatives never considered touching 10 years ago, especially at Flite.
In “Designers Who Code”, we will speak with designers to hear their thoughts on current trends, what they’re working on, and random things that interest them. Our first installment is with our very own Mekuria Getinet.
Within the digital advertising community, the death of Adobe Flash was queued-up by browser side initiatives that strived to improve the user experience while browsing the web. Since these announcements by browsers such as Chrome and Mozilla, there have been shifts on the demand and supply side of the advertising ecosystem. DoubleClick will prohibit, come July, Flash creatives to be uploaded and no longer allow Flash to be served across their platforms starting next year*.
Over 400 tech providers and publishers “roughed” it and gathered in Vail from March 30-April 1 for Digiday’s 2016 Publishing Summit. While this conference possessed stereotypical elements standard digital advertising events, the various shuttles and hotel check-ins, coffees, cocktails and oxygen bar, there was something different about this one. Everyone there has skin in the digital publishing game and all sincerely want to improve the digital experience, including Flite. Throughout the three days of sessions, meetings, and networking there were three main themes: social platforms, ad blockers, and improving the user experience.
