The Cannes Lions International Festival of Creativity brought together everyone and anyone who is either a decision-maker, an influencer, or a trailblazer in the industry. It has been said not being there is a louder statement than being there, and it is so true. The festival attracts advertising agencies, brands, media companies and platforms alike. Once you look past the yachts, parties, and epic scenery, the center of the event is around creative, but now data and media have joined that party.