Native Advertising: Interactive Quiz Delivers High Engagement Rate

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Native Advertising: Interactive Quiz Delivers High Engagement Rate

When The Hobbit movie was released, Wikia wanted to promote content created by their active community in conjunction with the film. Using the Flite Platform, they created an ad featuring a personality quiz that resulted in not only incredible engagement rates, but extra shares in earned media.

 

Solution At a Glance

CHALLENGE: Build an engaging ad that prominently features interactive media and movie content from Wikia to generate excitement around the release of The Hobbit movie.

SOLUTION: An ad that features a personality quiz that pulls users in and encourages social sharing.

RESULT: An all-time high quiz of 20,000 submissions within 4 days. A massive 0.37% CTR and 0.44% share rate on Twitter.

 

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How Forbes Used Flite to Build a Productive In-House Design Team

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How Forbes Used Flite to Build a Productive In-House Design Team

When Forbes sought to reinvigorate their digital advertising business, they turned to the Flite Platform to improve build speed and create cost savings.

Solution At a Glance

Challenge: A long-term strategy for building a scalable premium ad product business.

Solution: Build a team of designers who use the Flite Platform to create ad products in-house.

Benefit: Competitive ad products that command premium CPMs. Cost-savings through efficient ad design. Faster speed to market.

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Real-Time Marketing: Ad Unit Optimized within Hours of Launch

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Real-Time Marketing: Ad Unit Optimized within Hours of Launch
In March 2012, Wikia built an interactive ad using the Flite Platform and trafficked it on Wikia’s Basketball Wiki pages. The ad unit highlighted March Madness and featured team logos for the final four teams in the NCAA tournament. The ad’s behavior was based on the viewer’s click – when the viewer would click on each of the four logos, the entire skin of the page would change to reflect the theme of the corresponding team.

Solution At a Glance

Challenge: Quickly identify ad performance issues, and update the functionality of the ad across all publisher sites to improve performance.

Solution: Observe user interactions with the ad in real-time to identify the problem, update the functionality of the ad in minutes with Ad Studio, and instantly publish all changes to all publisher sites with Flite’s live updates feature.

Benefit: “Massive improvement in interactions.” Interaction rate increased from 3% to 27% while the clickthrough on the ad increased from 0.4% to 0.91%.

 

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Charles Schwab Adjusts to Sudden Downturn in the Financial Market

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Charles Schwab Adjusts to Sudden Downturn in the Financial Market
In August 2011, Charles Schwab was in the midst of an ad campaign focused on promoting its mobile app. The campaign was running over 40 million display ad impressions on more than 44 publisher sites. On August 5, in an unprecedented move, the credit rating agency Standard & Poor’s downgraded its rating of the U.S. debt and caused a chain reaction of unexpected events in the financial markets. Panic ensued among investors, resulting in a 600-point plunge in the Dow Jones and 174-point plunge in the NASDAQ. This significant downturn caught the financial world by surprise.
 

Solution At a Glance

Challenge: Effectively communicate content to customers after a sudden financial market downturn.

Solution: Build a dynamic ad with Flite and update it daily with new content to keep the content fresh and the audience engaged.

Benefit: 63% higher CTR; 3X increase in interaction rate; 15% more time spent on unit.

 
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